Citizenship

Progress Report

Mattel’s sustainability goals established in 2012 help guide our efforts to improving our citizenship performance. We are excited to achieve many of our goals earlier than we expected and Mattel is in the process of developing 2020 Citizenship Goals.

Goal

Reduce the environmental impact of our products

Target: Achieve $25 Million of sales of products that incorporate an environmental enhancement gained through innovation.

An environmental enhancement includes includes at least one of the following:

  • 5% reduction by weight of the finished product.
  • Substitue an existing product or packaging material with an alternative which has improved sustainable credentials (e.g. sustainably certified, recycled or from a renewable resource).
  • Manufactured using at least 25% renewable energy (in excess of the mandatory renewable energy mix imposed by regulation).
  • A change that enables all or a portion of the product to be recycled.

* The sales targe is cumulative and includes any enhancement of a product or package from January 1, 2012.

Progress

Achieved Mattel sold $32 million worth of product from 2012 to 2014.

Goal

Reduce the environmental impact of our packaging

Target: Improve our packaging material efficiency by 5% by 2015.

Material efficiency is calculated as the percentage change in packaging material savings generated from both primary and secondary packaging against a baseline year of 2011 packaging material spend.

* Primary packaging includes the packaging which the item sold is contained and is the packaging seen by consumers. Secondary packaging includes the packaging associated with shipping and transport of the product to retailers.

Progress

Achieved Mattel increased packaging material efficiency by 15.8% from 2011 to 2014.
Target: Increase the amount of recycled or sustainably-sourced paper and wood fiber in our packaging to 85% by 2015 as defined by our sustainable sourcing principles.

Mattel strives to source 100% of its fiber from non-controversial sources as defined in our sustainability sourcing principles.

* Refer to our Sustainability Sourcing Principles for more information.

Progress

In progress

Goal

Decrease Carbon Emissions

Target: Reduce our normalized carbon emissions by 40% by 2015 and 50% by 2020.

Carbon emissions include scope 1 & 2 GHG emissions calculated in accordance with GHG Protocol. Emission reductions are calculated from owned an doperated facilities including manufacturing, distribution centers, and corporate locations over 20,000 square feet and normalized to sales over a 2008 baseline.

Progress

Achieved 1st target reached by reducting normalized carbon emissions by 44% from 2008 to 2014.

Goal

Promote a Culture of Sustainable Growth

Target: Create opportunities to engage employees and communities in which we operate about their role in protecting our environment.

Employee Engagement:

  • The number of employees that participated in an environmental activity held by Mattel per year.
  • The hours volunteered for environmental projects for the year.
  • Number of locations that have a SEEDS (Sustainability for Employee Engagement & Development) or green team.

Community Engagement:

  • Number of local partnerships or activities where Mattel is supporting environmental awareness among children and families.

Progress

In progress In 2014, Mattel hosted 70 green events and activities engaging over 3,000 employees.

Goal

Maintain commitment to giving 2% pre-tax profits annually, through a combination of cash and in-kind donations

Progress

Achieved Mattel has given 2% pre-tax profits annually from 2012 to 2014.

Goal

Bring play opportunities to 10 million children in need by 2015

Progress

Achieved Over 15 million kids impacted from 2012 to 2014.

Goal

Increase percentage of overall social impact funding dedicated to addressing the barriers to play to 75% annually by 2015

Progress

Achieved Over 15 million kids impacted from 2012 to 2014.

Our Citizenship Key Performance Measures

Information graphic describing emissions Information graphic describing energy Information graphic describing water Information graphic describing waste Information graphic describing money Information graphic describing toys Information graphic describing safety

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