Inspired Design

What’s the most important part of creating a toy? Making sure it’s safe. Mattel designs and engineers thousands of toys and other children’s products and each model is evaluated to make sure it meets stringent safety standards. Our internal product safety procedures are designed to meet or exceed regulations and laws enforced by the U.S. Consumer Product Safety Commission (CPSC) and their regulatory counterparts around the world. We operate 10 high-tech labs where our products are tested for safety, quality, and durability. Our labs — which are CPSC approved and ISO 17025 accredited — are equipped to drop, age, burn, twist, push and pull our products to test all aspects of safety before they arrive in your home and end up in the hands of children.

Mattel has 12 internal laboratories around the world, accredited by ILAC signatories (ISO/IEC 17025, ISO 9000, ISO14000, ISO 18000), firewalled and approved by the U.S. Consumer Product Safety Commission, qualifying as third party. Managing our own laboratories allows for faster turn-around times and testing at every stage of production.

We have the capacity to test 12,000 finished products per year, including mechanical, electrical and chemical. Our tests are based on international standards and Mattel's internal protocols, which meet or exceed external standards.

Image of Barbie
  • Image of worker

    Passion for Product Safety

    Safety comes first at Mattel. We listen to consumer feedback and quickly respond when appropriate.

    More information about Mattel’s product recalls can be found here

  • Image of worker
    Collage of Mattel products

    Material Selection

    We take great care when selecting the materials in our products because we want to understand how they impact a child and the integrity of the product. We have a rigorous process to evaluate our suppliers’ procedures and practices.

    Mattel's Product Safety and Quality team conducts a comprehensive chemical safety assessment for all new material by collecting detailed information of their composition. These bills of substances (i.e. material ingredients) are stored in an in-house database and compared to an internal restricted substances list that reflects worldwide chemical regulations. The list contains more than 3,000 chemicals that are restricted from usage.


    In toys, Bisphenol A, also known as BPA, is most often found in a material called polycarbonate, which is a very strong and clear plastic. Polycarbonate is used in many products to prevent them from shattering or breaking. For example, bicycle helmets and safety goggles are often made from polycarbonates to protect the user. While there are many beneficial uses of polycarbonate, there is a concern that BPA may negatively impact health. We set a standard that polycarbonate cannot be used in any product that is intended to be mouthed or touch food. For products with polycarbonate, we continue to pursue viable alternatives.


    As one of the most highly-tested plastics in the world, PVC meets international standards for safety and health. Our evaluations to date of alternative plastics have not identified a material that’s able to meet all of Mattel’s quality, safety, and supply chain requirements. Historically, there has been concern about the use of lead and phthalates (see phthalates section) in PVC. At Mattel, we do not allow our suppliers to add lead to the PVC they are providing for our products - thus, we have strict limits and we regularly test for compliance. Another challenge with PVC is that it is recycled in very low quantities. For this reason, we are eliminating the use of PVC in packaging so more of our packaging can be recycled.

    Flame retardants

    Mattel does not add chemicals to its products as flame retardants except in certain limited circumstances. For example, some electronic components and some products destined for specific markets (outside of North America) have flame retardants added in order to meet regulatory requirements. Mattel has designated certain flame retardants that may not be present in any of its products:

    • Tris (2,3-dibromopropyl) phosphate
    • Tris (aziridinyl) phosphinoxide
    • Tri-o-cresyl phosphate
    • Tris (2-chloroethyl) phosphate (TCEP)
    • Tris(2-chloro-1-methylethyl) phosphate (TCPP)
    • Tris (1,3-Dichloro-2-propyl) phosphate (TDCPP)
    • Polybrominated-biphenyls (PBBs)
    • Polybrominated-biphenyl ethers (PBDEs)
    • Polychlorinated terphenyls (PCTs)
    • 2-ethylhexyl-2,3,4,5
    • Bis(2-ethylhexyl) tetrabromophthalate
    • Hexabromocyclododecane
    • Octabromodiphenyl ether
    • Pentabromodiphenyl ether
    • Antimony trioxide
    • Short-chain chlorinated paraffins (SCCPs)
    • 2-ethylhexyl-2,3,4,5 tetrabromobenzoate (TBB)
    • Bis(2-ethylhexyl) tetrabromophthalate (TBPH)
    • Bis(chloromethyl) propane-1,3-diyltetrakis (2-chloroethyl) bisphosphate or Phosphoric acid,P,P’[2,2-bis(chloromethyl)- 1,3-propanediyl]P,P,P’,P’-tetrakis(2-chloroethyl) ester (V6)
    • Isopropylated triphenyl phosphate (IPTPP)
    • Decabrom-odiphenylethane (DBDPE)
    • Triphenyl phosphate (TPP)
    • Tris(2-ethylhexyl) phosphate (TEHP)
    • Tetrabromobisphenol A (TBBPA)

    Substances of Very High Concern (SVHC)

    While the REACH regulation in Europe allows manufacturers to use substances of very high concern, Mattel goes further than the regulation requires. Mattel monitors the list of SVHCs and reviews all material ingredients to ensure that no articles in our products contains more than 0.1% of any SVHC.

    Polycyclic Aromatic Hydrocarbons (PAH)

    Polycyclic-aromatic hydrocarbons (PAH) are a group of organic compounds that can be found in some rubber materials, plastics, and coatings. Certain PAHs have been identified as hazardous to human health and are therefore banned by REACH (Annex XVII).Mattel periodically samples its materials and tests for the presence of PAHs to ensure compliance with the REACH requirements.

    Reporting Laws in U.S. States

    Various states in the United States (Washington, Vermont, etc.) require children’s product companies to report the use of chemicals that are contained on chemical lists maintained by the state. Mattel complies with these reporting laws by filing reports when necessary but has taken the additional step of aggressively phasing out the chemicals that must be reported from its products.


    Phthalates help make plastics more flexible as well as improve their durability. There are different types of phthalates and some of them have been identified as posing a health hazard. Governments have banned the use of certain phthalates. We follow all phthalate legislation and require that all of our owned or operated manufacturing plants as well as our third-party finished toy manufacturing companies use a phthalate alternative when molding plastic parts for our products. We do not use the following phthalates in any accessible part of our products:

    • Di (2-Ethylhexyl) Phthalate (DEHP)
    • Benzyl butyl Phthalate (BBP)
    • Dibutyl Phthalate (DBP)
    • di-“isodecyl” phthalate (DIDP)
    • di-n-hexyl phthalate (DnHP)
    • di-“isononyl” phthalate (DINP)
    • di-n-hexyl phthalate (DnHP)
    • Diisobutyl phthalate (DiBP)
    • Di-n-pentyl phthalate (DPP/DPENP)
    • Dicyclohexyl phthalates (DCHP)
    • Dimethyl phthalate (DMP)
    • Diethyl phthalate (DEP)
    • Bis(2-methoxyethyl) phthalate
    • Diisopentylphthalate (DIPP)
    • N-pentyl-isopentylphthalate
    • Dipentyl phthalate (DPP)
    • 1,2-benzenedicarboxylic acid, di-C6-10-alkyl esters; 1,2-benzenedicarboxylic acid, mixed decyl and hexyl and octyl diesters with ≥ 0.3% of dihexyl phthalate (EC No. 201-559-5)


    Select Fisher-Price products contain latex: baby bottle nipples, pacifiers and teethers. We clearly label packages for those products in case latex allergies are an issue for consumers or their babies. Enclosed latex, such as that found in elastic cords and straps, has not been shown to cause allergic reactions. Therefore, we don’t identify the presence of latex on packaging for products that have enclosed latex parts.


    We use world-class equipment to test for lead. Mattel is fully compliant with all applicable standards related to safe levels of lead in products for children.

    Why do we differentiate between accessible and inaccessible parts in our toys?

    People have asked why we treat accessible parts in our toys differently from inaccessible ones. An accessible part is any part of a toy a child can touch when a product is assembled. Since protecting a child is of the utmost importance to us, we want to hold all parts of the toy with which a child plays to a higher standard. Therefore, we place stricter requirements on accessible parts. To evaluate whether an inaccessible part may become accessible, we put our toys through a series of durability and reliability tests to make sure the parts in question will stay inaccessible.

  • Image of green Barbie

    Environmental Design

    A bright future for children today and generations to come depends upon how well we protect the environment. At Mattel we understand that we have an impact on the world around us, so we strive to minimize our environmental footprint.

    Mattel established sustainability goals in 2012 to help guide our efforts to improving our environmental performance. Learn more about our goals here.

  • Image of Hot Wheels product
    Collage of Mattel products

    Rethinking Packaging

    As a child reaches for a new toy, his or her first glimpse into the world of play is through the package. Whether it’s Barbie as the President behind a podium or a Hot Wheels car racing down a Wall Track, the package opens each child’s imagination to the possibilities of play.

    But even the best packaging has an environmental impact. That’s why we are working to reduce our packaging footprint through material sourcing, design, and recyclability.

    Image of Fisher-Price's Learn with Lights Piano

    By redesigning the Fisher-Price Learn with Lights Piano package, we reduced cardboard used by over 40% and saved 540,080 square feet of cardboard from the number of units produced in 2014 and 2015. That’s about 114 basketball courts — just for one product!

    Starting in 2012, we challenged our design and development teams to design packaging using materials more efficiently. This initiative has identified hundreds of opportunities to reduce material use.

    For example, instead of arranging the packages next to each other when cutting it out of a roll of paper, we now interlock them to optimize space as much as possible. In one Barbie product, we reduced the amount of wasted paper by 33%.

    Illustration comparing double- and single-wall cardboard

    We also strive to improve the recyclability of our packaging. In 2016 we completed the phase out of PVC (polyvinyl chloride) in all single-use packaging, by replacing it with a more recyclable alternative. We have also begun using water-based inks in our packaging coatings.

    We take part in packaging initiatives such as the Australian Packaging Covenant (APC). Learn more about our APC Action Plan and our APC Report 2017.

  • Image of Mattel product
    Collage of trees

    Sustainable Materials

    Our journey to create more sustainable toys requires us to study how materials impact the environment as well as their ability to pass our stringent quality testing requirements. Using materials with recycled content in our toys, for example, presents challenges because we have found that the recycling stream can contain contaminants such as heavy metals which are not acceptable for our products.

    We realize sustainable innovation will not be easy, but we are committed to researching greener materials and finding sourcing partners that design for the environment. One such example is our Sustainable Sourcing Principles for paper and wood fiber.

    Paper and Wood Fiber

    Inspiring wonder in the next generation to shape a brighter tomorrow gives us the responsibility to contribute to a healthy planet today. Mattel is committed to efforts that reduce the environmental impact of our operations, our products, and our packaging, and to demonstrate strong ethical and environmental performance both within our company and in our communities.

    A key component of these efforts is to conserve natural resources by advancing the use of sustainably-sourced paper and wood fiber in our packaging and products. In 2011, we implemented our Sustainable Sourcing Principles to maximize, to the extent feasible, the use of post-consumer recycled content and sustainable fiber. Our Sustainable Sourcing Principles guide us in diligently improving how we conserve resources, advance responsible sourcing practices, and encourage our supply chain partners to do the same.

    To develop our Sustainable Sourcing Principles, Mattel partnered with the Rainforest Alliance, an international non-profit dedicated to conserving biodiversity and ensuring sustainable livelihoods, to help trace our packaging, paper, and wood fiber product supply chain back to the country of origin.

    "Since 2011, the Rainforest Alliance has partnered with Mattel to assess sustainability of their packaging sources and more recently, since 2015, their wood and paper supply chains. Through the development and implementation of their Sustainable Sourcing Principles Mattel has steadily increased the volume of FSC® certified and recycled content in their sourcing over these years."- Alex Morgan, Chief Markets Officer, Rainforest Alliance.

    In 2016, we engaged over 60 of our suppliers and sustainably sourced over 442,000 tons of paper fiber. Currently, over 93% of paper and wood fiber used in our packaging and products is sustainably sourced or recycled, reinforcing our commitment to using paper and wood fiber from companies that responsibly manage forests. We have exceeded our 2018 goal of 90% sustainably sourced or recycled paper and wood fiber in our products and packaging, and are on track to achieve 95% by 2020.

    We met our sustainable sourcing targets early by maximizing post-consumer recycled content, avoiding controversial sources of fiber in products and packaging, and increasing the percentage of sustainably sourced fiber that is certified by the Forest Stewardship Council (FSC). Together we are helping to ensure a healthy planet for children around the world.

    Conflict Minerals

    Sourcing conflict-free minerals in our products further advances our commitment to responsible practices. We do not condone human rights abuses or violence in any form and therefore are taking steps to ensure that minerals procured for use in our products do not support conflicts in the Democratic Republic of Congo or adjoining countries. In this regard, Mattel will perform the necessary due diligence to avoid the use of minerals that benefit armed groups in these countries, in accordance with the Organization for Economic Co-operation and Development (OECD)’s Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. For more information on our conflict minerals position read here.

We'd love to hear from you!

For any suggestions or questions, please feel free to contact us at

Use of this site signifies your acceptance of Mattel’s Website Terms and Conditions and UPDATED Privacy Statement and Other Legal Information.

Throughout this website use of “Mattel” refers to Mattel, Inc. and/or one or more of its family of companies.
© 2019 Mattel.